New Belgium Brewing Co.
Fort Collins, CO | www.newbelgium.com
It’s 1988, in Belgium. Our aspiring young homebrewer founder, Jeff Lebesch, is riding his mountain bike with “fat tires” through European villages famous for beer. Inspired by Belgian brewing creativity, Jeff’s first two basement-brewed creations? A brown dubbel with earthy undertones named Abbey and a remarkably well balanced amber he named Fat Tire. Kim Jordan, our other co-founder, is now our CEO. The Core Values and Beliefs that Kim and Jeff built New Belgium Brewing Company on continue to guide us today.
Before they ever sold a bottle of beer, they hiked into Rocky Mountain National Park with a jug of home brew in one hand and a pen and paper in the other. Together, they wrote down some of what they wanted to instill into this business dream of theirs.