New Belgium Brewing
Fort Collins, CO | www.newbelgium.com
As our aspiring young homebrewer rides his mountain bike with "fat tires" through European villages famous for beer, New Belgium Brewing Company was but a glimmer in his eye. Or basement. For Jeff Lebesch would return to Fort Collins with an imagination full of recipes and a handful of ingredients ready to embark on a whole new journey.
Jeff's first two basement-brewed creations? A brown Dubbel with earthy undertones named Abbey and a remarkably well-balanced amber he named Fat Tire. To say the rest was history would be to overlook his wife's involvement. Kim Jordan was New Belgium's first bottler, sales rep, distributor, marketer, and financial planner, as well as the company's longtime CEO.
The other side of the New Belgium story might not seem as romantic as bicycling through Europe; but it gives testament to our dedication, hard work and continuous push for an invention. It goes like this:
Jeff’s Belgian inspired brews garnered enough praise from friends and neighbors that Jeff and Kim took their basement brewery commercial in 1991. Kim, a social worker by day and mother to two always, began the marketing process by knocking on their neighbor's door. Artist Anne Fitch was that neighbor, whose watercolors came to help craft the New Belgium brand for 25 years, including the original Fat Tire label. Our new Fat Tire cruiser is still handcrafted by a painter, Leah Giberson, but this time its photorealism instead of watercolor.
Bringing on Peter Bouckaert, a Belgian Brewmaster previously working at Rodenbach, in 1996 helped influence our love of sour beers. Moving forward, Peter would take the brewing reins as Jeff began pursuing other interests.
Liquid Paradise IPA
Coffee Cocoa Stout
Style: Imperial Stout
Imperial Black IPA
Style: Imperial Black IPA
Oscar Blackberry Whisky
ABV Alcohol by volume
ABW Alcohol by weight
FG Finishing Gravity
IBU International Bitterness Units
OG Original Gravity
Style: Beer style